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BUSINESS STRATEGY 1. What is a Business Strategy Any business’s ability to succeed is based on how well the plan it employs works. A strategy outlines a business’s approach to growing profitably and competing in a given market. Companies all over the world sell products and services in cutthroat markets, wherein in order to stay […]


SOCIAL MEDIA MANAGEMENT 1. What is social media management? The term “social media” refers to a number of technologies that make it easier for their users to share thoughts and information. All digital platforms and online communication technologies allow people and businesses to produce, distribute, and engage with content as well as connect with others […]


DIGITAL MARKET RESEARCH “Research is what to do when we don’t know what to do” the phrase “research is what to do when we don’t know what to do” highlights the crucial role that research plays in directing our strategies and actions. Research acts as a compass in the always changing world of marketing, guiding […]


DIGITAL MARKETING STRATEGIES 1. What is Digital Marketing? Modern business strategies now heavily rely on digital marketing, which has completely changed how businesses interact with their target markets and advertise their goods and services. This introduction will give a general summary of what digital marketing is, how it has changed over time, and how important […]


TRADITIONAL MARKETING Introduction to Traditional Marketing Definition of Traditional Marketing Traditional marketing is any marketing strategy that reaches a target audience through offline media. This encompasses media platforms like print, broadcast, outdoor, direct mail, and telephone marketing. The age-old practise of traditional marketing still works wonders for reaching a wide audience nowadays. It is frequently […]


CUSTOMER BEHAVIOR I. WHAT IS THE CUSTOMER BEHAVIOR ? Consumer behaviour refers to the activities and decisions that individuals or households make while selecting, purchasing, using, and disposing of a product or service. Many psychological, social, and cultural factors influence how consumers interact with the market. Individuals or groups’ behaviours, decisions, and responses while interacting […]


MIX MARKETING¬† Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It is the process of promoting and selling products or services to customers and understanding the needs and wants of the target audience and then creating and delivering products or services […]